An Enterprising Environment

Our goal has been to not only survive in a competitive market but to continuously improve and develop. In just ten years, we have developed new fields in magnet research, developed our presence domestically and internationally, and grown our business to USD20M per year. We have become a world-class enterprise.


12 Important Principles

1. Meet the Customer Needs
1) It is our duty to satisfy all customer requests, and leave no stone unturned in solving customer problems. In addition, we will develop a long term strategic partnership with our top customers.

2) Actions that result in harm to the customer are not permitted. These include product quality disqualification, substandard service, (e.g. poor response to customer issues such as bad communication)

3) Management should emphasize improving service to customers, reduce costs and increase product competitiveness for our customers.

4) Strengthen customer service systems and principles among departments and teams, so we all have a common goal.

2. Have Competent Personnel
1) Staff should strive to be hardworking and thrifty. They should love and respect work and be on the look out for emergencies that need prompt resolution.

2) Personnel who can finish work with a high efficiency and identify with the company ideals are valued. The ideal worker is disciplined and persistent, opinionated and creative, focused and a team player and must be responsible for his or her own actions.

3) Our company can guarantee higher salaries than craft norms to personnel if they meet or exceed our company development needs. Otherwise they will be transferred to a different position or let go.

4) Regarding income, we recognize not only the need to meet the employee’s personal needs but also our need to reduce expenses. Thus it is our goal to:

(a) Strengthen inner management, improve product efficiency, and use our limited resources most to support those personnel who best identify with the company goals, diligently work hard and respect their position, and have technology knowledge and high performance.

(b) Build an open, candid performance examination system, with clear and open encouragement and punishment.

5) Employee stockholders are just commissaries of company funds and have no other special power. Stockholders should abide the regulations like other personnel and receive performance examinations.

3. Company Goals
1) The company should grow more than 30% yearly.

2) To meet our growth goals we must be competitive. This requires outstanding talent, more scientific management, and more advanced technology than our opponents.

3) Continuous improvement is our goal, and we can therefore reach a benefit equilibrium among customer, staff, shareholder and social interests at the same time. The company will never simply pursue profits.

4) The company will gradually develop an international brand.

4. Support Society
1) All personnel should work hard to improve their family life.

2) The company’s operations must abide by local laws and customs.

3) All of the personnel should respect their elders, parents and raise their family to respect society

5. Supplier Partnering
1) Our supplier is very important. We should choice a supplier carefully and build up a long-term relationship with them.

2) The company stands by our commitments to suppliers as we develop a win-win relationship.

3) Bad behavior to and by suppliers will not be tolerated

6. Team spirit
1) Cooperation and teamwork are the core of Feller Magnets Co., Ltd.’s success.

2) Any personal benefit should also have a collective benefit.

3) All of personnel should have a team spirit; those personnel who lack team spirit cannot be promoted to managerial positions

4) The management should build up a team that has team spirit, creative spirit, enthusiasm and ability to effectively wage war on our competitors.

7. Human Resources Management
1) The basic goal is company survival and development.

2) Build an open, candid performance examination system, in which encouragement and punishment are clear.

3) The company will complete the regulation system step by step and build up a human resources system based on this.

4) The managers should care about the employee and their families and even help them to solve certain problems. Feller is the employee’s extended family and strong supporter.

8. Management Responsibility
1) Senior managers (chairman, GM, vice GM, Engineers) should not only do normal work, but should also consider management and decision-making.

2) Middle managers (minister, vice minister) should most consider how to build up system and management processes. They also should enlist operations management in their decision-making. An emphasis should be on enterprise and enforcing processes.

3) Grass roots management (monitor) should pay attention to organizing and arranging products, solving work problems and communicating the orders of upper management to other personnel. An emphasis should be on duty and mutual co-operation.

4) Grass roots personnel (workers) should enforce the superior order and operate according to the work handbook.

9. Study and training
1) As the company grows, we will build a comprehensive work-life study system. We should give education opportunities to promising employees. This will benefit the company operations and development.

2) Every person should treasure every chance to study for the high-speed growth of company. These personnel who have no study ability will be transferred to appropriate work assignments or let go.

3) The company offers training to all personnel and arranges the examinations; results will affect income.

10. Communication
1) All of personnel, special managers must face work activity with an open attitude. Solve the problems by communication.

2) Encourage debate

3) Encourage different ideas. If the idea becomes a decision, all of personnel should enforce and take responsibility for the result.

4) Allow the personnel to make mistakes, but cannot cover up mistakes or make the same mistake again.

11. About Talented Employees
1) Talented employees have both ability and moral integrity. Moral integrity comes first.

2) The ability to develop the company rests on its management and technical innovation. Realize innovation in a talented employee: this person is the basic reason our company survives. Recognizing and training this person is a core goal.

3) The company should build up a complete talent reservoir and training system. Management classes should focus on outstanding achievement.

4) Recruiting employees who are not the best but suitable should still obey the following principle: Moral integrity comes first.

5) Encourage the people who have both ability and moral integrity and train them further. Create opportunities and challenges for excellent people, help them grow gradually and realize their worth.

12. Innovation

1) Continuous Innovation is the key to beating the competition.

2) The company encourages innovation and offers material support.

3) The company demands personnel work performance must continuously improve.